Long waiting times at the counter
Branch networks · Front office
Audience: Branch Manager
What customers are saying
Customers mention long queues and no clear idea of how long they will wait. This affects NPS and customer retention.
Open extra counters at peak hours and tell waiting customers how long they will wait.
Brief the team
- Greet customers as they arrive and direct them to the right counter.
- Open an additional counter when the queue grows at peak hours.
- Offer appointments or digital options for simple requests.
What the manager should observe
- Peak hours are fully staffed
- Arriving customers are greeted and directed
- Extra counter rule is followed
How we check if it worked: At the next review, check whether NPS comments about waiting times have improved and whether peak-hour queues have shortened.